EMC works with a range of academic partners, for whom we provide a range of media support and mentoring services. Here are some examples of recent work we’ve done:
|British Educational Suppliers Association
One-off sessions for groups of academics or companies. Topics include: working with the news media, blogging, social media & copy writing.
|University of Cambridge
The university produced a report on poorer pupils and sport. EMC took their press release and ensured it was widely seen by its contacts in the news media. As a result, Teaching children to think like Da Vinci was covered by more than 60 outlets including the Press Association, ITV, The Times; TES, The Herald, Telegraph & Express.
EMC worked with the Centenary Commission on Adult Education to devise a campaign which led to major media coverage and a series of 4 webinars chaired by the former House of Commons Speaker John Bercow, with panellists including former Education Secretary David Blunkett, the minister for lifelong learning Gillian Keegan and senior regional mayors including Andy Burnham, Mayor of Greater Manchester.
|Chartered Institute of Public Relations
Meet the media events – EMC has organised many such events, usually attracting a panel of four or five leading national education correspondents. Recently these have been held online.
A series of media and blog workshops with companies on the Educate programme which is an ERDF part-funded EdTech research accelerator run by globally recognised partners and dedicated to promoting excellence in the EdTech community.
|University of Nottingham
A long-term mentoring project with Associate Professor Joanna McIntyre to pitch an article on refugee education in England & Sweden. Publication of the article led to the Secretary of State for Education reading it and asking Dr McIntyre to an expert group on access to education. Dr McIntyre was subsequently approached by a small academic publisher to write a book. EMC brokered an introduction to Routledge, and our Managing Trustee, Fran Abrams, co- authored the book with Dr McIntyre.
|University of Roehampton
EMC has run media & blog training sessions which helped identify six academics who would benefit from mentoring support. Each of the six met clear media objectives
|Sheffield Hallam University
EMC supported the Institute, at Sheffield Hallam University, with blog training and one-to-one mentoring. This has led to widespread coverage over the past four years, and has helped a number of the institute’s academics to become regular media commentators and bloggers.
Here is some of the output from just one of those authors: TES
|Taylor & Francis
EMC work with Taylor & Francis to find the most impactful education research and ensure it reaches the news. In 2021 this resulted in 801 news stories linking directly to the research informing the news.
We also work with Taylor & Francis on other activities to raise awareness of the importance of education research in the news, including an event at the House of Lords attended by the vice chancellors of 20 key institutions, with a keynote delivered by Professor David James, Chair of the REF Panel on Education, and hosted by our founding patron Baroness Estelle Morris, former Secretary of State for Education.